HERITAGE - A PURE SOURCE SINCE 1971

Rumors swirl about the origin of the Lightning Bolt logo. Some say the Bolt was a graphic metaphor for a particularly strong strain of marijuana circulating the Hawaiian Islands in the late 1960s.

Company co-founder Gerry Lopez fouls that off: “IT WAS ABOUT THE ENERGY.”

Gerry Lopez, Rory Russell, Reno Abellira, Barry Kanaiaupuni, Tom Parrish, Craig Hollingsworth, Paul Blacker, Duke Aipa, Ben Aipa, Pat Rawson

Heritage | Lightning Bolt