SPRING SUMMER 18 COLLECTION

SEASONAL CONCEPT

Iconic. Classic. Timeless.

Consumers look for authentic brands that they can emotionally relate to and stand for ideals and beliefs so they wear them with pride, together with design, functionality and comfort, for weekend downtime as for weekday busy time.

Our authentic surf heritage is a true legacy. So, we respect the trends and we respect and push the categories that can aesthetically communicate our ethos updated for contemporary needs.

 KEY LINES 

- Authentic retro appeal rooted in HERITAGE, but with modern edge

- Laid-back style with CONTEMPORARY ATTITUDE

- OUTDOOR blends gracefully with the modern CITY dweller

- Pieces are flexible and comfortable enough to be worn on fluid daily life TRANSITIONS and to endure through natural elements.

- Feeling more tailored in a casual shape, but in MEANINGFUL materials

- A LESS-IS-MORE approach fuels quality, versatility and a progressive sports-contemporary attitude.

Aloha
Lightning Bolt