Lightning Bolt’s main man Jonathan Paskowitz featured on We Are The Market for Surfer Dude: Meet Jonathan Paskowitz talks about growing up in Hawaii, “Surf Bum” chic, the surfer lifestyle and more
“My family brought a look to the beach that oddly was a mismatch of things other surfers and friends gave us. Later we saw so many surfers playing down clean crisp looks for a more “Surf Bum” chic that really was and still is a kind of a way to say ‘I really surf,–look how worn these trunks are.’ Then we all got matching trunks and surf brands became popular trying to look like weathered, hard core surf enthusiasts.” (Jonathan Paskowitz)
Click here to read Surfer Dude: Meet Jonathan Paskowitz in it’s entirety
